New Mexico 1941 Annual Plate
1941–1941New Mexico · annual · “Land of Enchantment”
The first New Mexico plate to carry Land of Enchantment, a phrase from a 1906 book title that the state took up as tourism copy and has never let go: it is still on the plate more than eighty years later, which makes it one of the longest-running slogans in the country. The plate shown is a reconstruction carrying an invented serial, so no real registration is depicted.
A plate for one year only
New Mexico replaced its plates every year in this era, which is why 1941 is stamped into the design rather than carried on a sticker. The plate was the registration: it was surrendered and replaced twelve months later, and the colour pairing usually changed with it so an officer could date a plate at a glance. That is also why plates from these years are scarce, each one having been current for a single year.
Before the standard
This plate is long and shallow rather than the familiar oblong, roughly 13.4 by 5 inches. The uniform 6 by 12 inch size was settled later through the American Association of Motor Vehicle Administrators, and until it was, plates were sized to each state's own taste. That is why one of these will not sit in a modern frame.
Stamped, not printed
Every character here is pressed into the metal and stands proud of the surface, along with the raised rim just inside the edge. Run a hand across it and you feel the whole design. The plate was struck from flat stock in a press, then the raised faces were rolled with paint, which is why wear shows first on the tops of the characters.
Sources
Reference photograph of an issued plate (CC BY-SA 4.0). The first appearance of the Land of Enchantment slogan, colours and serial format (CC BY-SA).
- Issued
- Standard issue
- The plate you received by default when you registered a vehicle.
- Serial format
- 99-999
- Material
- Embossed steel
- Source license
- CC BY-SA 4.0
- Reference
- View original